Does Midea Group directly provideExport agentThe service?

According to Midea Groups 2024 annual report disclosure, its export business mainly adoptsSelf-operation + strategic partnersModel. As a manufacturing giant, Midea places greater emphasis on product R&D and production. In actual export operations:

• Bulk orders are typically handled directly by in-house foreign trade teams dealing with overseas buyers
• Small and medium-sized orders and special trade requirements (such as cross-border e-commerce B2B) are mostly delegated to partnered foreign trade comprehensive service providers
• Maintains localized logistics and warehousing systems in 35 major export countries, butcustoms clearanceCustoms clearance and other procedures still require localized agents

Three advantages of choosing Midea-affiliated agencies

Foreign trade companies handling Mideas supply chain business typically possess the following professional advantages:

• Complete product certification:
  • Familiarity with global certification systems for home appliances (CE, UL, PSE, etc.)
  • Mastery of energy label application processes in major markets
• Special scenario handling experience:
  • Customs coordination for batch shipments of complete equipment
  • HS code classification for after-sales parts in separate customs declarations
• 50. Compliance and risk - control capabilities:
  • Pre-review mechanism for responding to US 337 investigations
  • Dynamic update system for EU REACH regulations

Comparison dimensions of third-party foreign trade agencies

According to the Year 2025 CustomsAEOList of Certified Enterprises, it is recommended to focus on evaluating:

• Service response speed:
  • Emergency order processing cases (such as 72-hour express shipments)
  • Time zone coverage capability (whether 24-hour multilingual services are provided)
• Cost transparency:
  • Whether basic service fees are separated from contingency charges (such as customs inspection surcharges)
  • Exchange rate fluctuation protection mechanism (forward exchange period options)
• Digitalization level:
  • Real-time cargo tracking system integration status
  • Electronic document exchange platform compatibility (ERP integration capability)

Practical suggestions for SMEs

Based on the newly implemented Year 2025 Cross-Border Trade Facilitation Regulations, the following steps are recommended:

• Priority should be given to agents possessing all of the following qualifications:
  • Customs AEO Advanced Certification
  • FIATA member for international freight forwarding
  • Strategic partner of Sinosure
• Require provision of export cases for similar products in the past 2 years (pay special attention to customs clearance examples in RCEP member countries)
• Verify fund supervision security (whether using bank joint account for settlement)

30. Warning of common misunderstandings

Based on our handled dispute cases, pay special attention to:

• Do not blindly trust the promise of an "all-inclusive price."Starting from 2025, the EU will implement a new carbon tariff mechanism (CBAM), related costs must be listed separately
• Exercise caution with FOB designated freight forwardersRequire agents to provide authenticity verification report for ocean shipping booking numbers
• Logistics insurance must cover new risksEnsure insurance policies include compensation clauses for port delays caused by extreme weather