In the face of increasing global competition in the field of electric vehicles (EV), Japans two major automobile manufacturers, Nissan and Honda, have begun to explore cooperation in the field of electric vehicles and vehicle software.electric vehicleThe growing market offensive of enterprises, especially the rapid development of companies such as BYD in the global market.

In the face of increasing competition in the new fields of EV and vehicle software worldwide, Nissan and Honda plan to improve their competitiveness by jointly purchasing parts, interoperable EV core parts, and jointly developing vehicle software platforms. The specific partnership will include the development of EV drive eAxle, EV battery and software platform, and complementary new vehicle supply.

The backdrop of the cooperation is a major transformation in the global automotive industry, especially in the main market China, where competitive pressure is growing against Nissan and Honda.It is that in 2023, Chinas automotive exports surpassed Japan to become the worlds first, and the rapid rise of Chinese automotive companies has forced Nissan and Honda to adjust in the main axis of their growth strategy, with plans to cut production capacity in China by up to 30 percent.

At the same time, Japanese automakers are also seeking cooperation to address the challenges of technology and the market. Toyota has established a capital alliance with Mazda, Sparrow and Suzuki, and progress has been made in deepening technological cooperation. Especially in the EV field, Toyota and Sparrow are jointly developing SUVs, while Toyota and Mazda are jointly developing vehicle systems, which is equivalent to the brain of the car.

The shift to electric vehicles and the development of a new generation of technology requires huge investments, and the continued rise in battery and spare parts costs has become one of the main challenges of the industry. Due to the price competition of Chinese enterprises, EV prices have dropped faster than industry expectations. In this context, Nissan and Honda are taking advantage of scale advantages through collaboration, which is an important strategy against strong competitors and ensuring their leadership in the global market.

This partnership between Nissan and Honda shows that even the largest automakers need to find new models of cooperation in the face of rapidly changing global automotive markets and technological innovations to reduce costs, accelerate innovation and ultimately enhance market competitiveness.